Ukraine Market Entry Strategies for Foreign Businesses

Ukraine is a country with a population of over 42 million people and a rapidly growing economy. It is an attractive destination for foreign businesses looking to expand their operations.

However, entering the Ukrainian market can be challenging, especially for those who are unfamiliar with the local business environment.

In this post, we’ll discuss some of the most effective market entry strategies for foreign businesses in Ukraine.

Also, feel free to reach out so we can assist you in navigating the Ukrainian market successfully with our specialized consulting services for market entry strategy in Ukraine.

Ukrainian Market Overview

The Ukrainian market is the second-largest in Eastern Europe, with a population of over 42 million people and a GDP of $160.5 billion in 2022.

The country has a well-educated workforce, a strategic location, and a rapidly growing economy, making it an attractive destination for foreign businesses looking to expand their operations.

However, the ongoing conflict with Russia has had a significant impact on the Ukrainian economy. The World Bank predicts that the Ukrainian economy will shrink by 35 percent in 2022 amid market disruptions caused by the war.

Ukraine’s First Deputy Prime Minister and Minister of Economy, Yulia Svyrydenko, further estimates that the real GDP of Ukraine could fall by 35 to 45 percent through the rest of 2022. Annual inflation in Ukraine accelerated to 22.2% in July 2022, according to the State Statistics Service of Ukraine.

The manufacturing and extractive industries, trade, and transport are the sectors that contribute most to Ukraine’s overall GDP. Ukraine is one of the countries with the largest natural gas reserves in the world, estimated at 1.1 trillion cubic meters. Other notable industries include mining, aircraft and aerospace, agriculture, and tourism.

Despite these challenges, there are still opportunities for foreign businesses in Ukraine.

Legal and Regulatory Environment in Ukraine

The legal and regulatory environment in Ukraine can be complex, and it is important to understand the process of setting up a business, taxation, and intellectual property protection.

Setting up a business

The process of setting up a business in Ukraine has been simplified in recent years – we also cover it on our helpful guide about how to start a business in Ukraine.

According to Pwrteams, a company that provides business services in Ukraine, the registration process can take less than three days if all the required documents are ready.

The most common forms of business in Ukraine are the Limited Liability Company (LLC) and the Representative Office (RO). Foreign corporations may also decide to set up a wholly-owned subsidiary.


Taxation in Ukraine isn’t difficult to understand. Ukraine has a flat income tax rate for residents and non-residents.

For 2022 income, residents and non-residents must pay a flat rate of 18% in income tax. An additional temporary 1.5% military tax is also applied, which means you’ll pay 19.5% in income tax total.

Dividends paid by resident CIT payers (except mutual investment institutions) are taxed at 5%. Dividends paid by non-residents, mutual investment funds, and non-payers of CIT in Ukraine are taxed at 9%. Dividends that are ‘not ordinary dividends’ are taxed like salary.

Intellectual property protection

Intellectual property rights are primarily private rights in Ukraine, and it is the responsibility of the rights holders to register, protect, and enforce their rights where relevant.

A patent for an invention can be obtained by filing a patent application with the Ukrainian Intellectual Property Institute (Ukrpatent), which is within the Ministry of Economy. A registration for a trademark or design can be obtained by filing such applications with Ukrpatent.

Most trademark and design rights are based on a first-to-file registration system. Several general principles are important for effective protection of intellectual property (“IP”) rights in Ukraine.

First, it is important to have an overall strategy to protect your IP. Second, IP may be protected differently in Ukraine than in other countries. Third, rights must be registered and enforced in Ukraine under local laws.

Ukraine Market Entry Strategies

There are several market entry strategies available to foreign businesses in Ukraine.

Setting up a local entity

Setting up a local entity, such as a wholly-owned subsidiary or a representative office, is a common market entry strategy in Ukraine.

This approach allows foreign investors to have full control over their operations and to establish a local presence.

Finding the right partner is also important when setting up a local entity. The ideal market entry strategy is to find the right partner.

Partnering with a local company

Partnering with a local company is a strategic and effective means of entering the Ukrainian market, offering valuable insights into local business practices, regulatory knowledge, and consumer behavior.

Such partnerships facilitate vital relationships with key stakeholders and can expedite market entry processes, all while bridging language and cultural gaps.

Additionally, local partners can provide essential operational support, streamlining logistical challenges and enhancing efficiency, making this collaborative approach a prudent choice for businesses seeking to establish a presence in Ukraine.

Using agents or distributors

Using an agent or distributor is an excellent way to learn about the Ukrainian market, gauge market potential, establish connections, develop a customer base, establish a foundation for future expansion into new product lines, introduce new-to-market technologies, and develop product recognition in the region.

It is important to note that intermediaries can often have a central role to play in facilitating and accelerating cross-border business for brand owners and suppliers looking to enter or further develop existing international markets.

Financing and Investment for Market Entry in Ukraine (As a Foreign Business)

There are several financing and investment opportunities available to foreign businesses in Ukraine.

Government incentives

The Ukrainian government has launched a drive to attract foreign investment of up to USD 400 billion in various sectors including technology, the agro-industry, clean energy, defence, metallurgy and natural resources.

The government has also introduced a range of measures to improve the investment climate, including tax credits, simplified regulatory procedures, and the cancellation of 500 different permit requirements for new projects.


There are several grants available to foreign businesses in Ukraine.

For example, the European Bank for Reconstruction and Development (EBRD) provides financing and technical assistance to small and medium-sized enterprises (SMEs) in Ukraine.

The EBRD has pledged to deploy €3 billion of financing in Ukraine’s real economy in 2022-23 to limit the impact of Russia’s war on the country since February 2022.

The Canadian government has also provided an emergency financing package of over $700 million for Ukraine.

Low-interest loans

Foreign businesses can access low-interest loans in Ukraine. For example, the Central Bank of Nigeria (CBN) offers loans of up to N10 million at an annual interest rate of 9% for businesses engaged in all aspects of the agricultural value chain.

The National Bank of Ukraine (NBU) has also made considerable efforts to support the business and banking sectors of Ukraine by reducing the cost of financing for businesses, households, and the government; maintaining liquidity and expanding the resource potential of banks; providing stimulus for financial institutions to expand lending; stabilizing the foreign exchange market; and anchoring inflation expectations.

Entering the Ukrainian Market as a Foreign Business

Entering the Ukrainian market can be a challenging task, especially for foreign businesses that are unfamiliar with the local business environment.

Therefore, it is crucial to conduct thorough research and understand the local legal and regulatory landscape, verify ownership and title documents, assess the land’s physical condition, and obtain market insights.

By following these key points, businesses can mitigate risks and make informed investment decisions.

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